Digital Marketing Strategy

Digital Marketing Strategy

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet but also including mobile phones, display advertising, and other digital medium.Digital marketing is the marketing of goods and services via digital technologies.Internet, for example, is a type of digital technology.

1. Identify your Customers: Four way of Identify your customers in digital marketing: 

  1.  What's important to your Customers.
  2.  Speak your Customers language 
  3.  know your organic keywords. 
  4. Stay top of mind with Re targeting

2. Identify your Competitors: Many types of identify your Competitors in digital marketing: 

  • Keyword Research.
  • Take a Look at Paid Data.
  • Ask your customer.
  • Compare Product and Services 
  •  Use SimilarWeb.comdd

3. SEO &SEM: SEO stands for Search Engine Optimization,– a method used for increasing the ranking of a website, using different techniques and strategies.

SEM stands for Search Engine Marketing ,a form of digital marketing to increase the visibility of the website through paid advertising.

4. Social Media: Social platform help you connect with your customers, increase awareness about your brand, and boost your leads and sales. Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time.

5. Content Marketing: Content marketing is much more than creating , distributing and sharing content in order to engage audiences,generate leads,improve branding, and other marketing goals you can serve with content marketing.

6. Mobile Marketing: Mobile marketing is a multi-channel,digital marketing strategy aimed at reaching a target audience on their smart phones, table,and other mobile devices, via websites, email, SMS and MMS ,social media, and application. mobile is disrupting the way people engage with brands .

7. E-mail Marketing:  Email marketing is the act of sending a commercial message, typically to a group  of people, using email. In its broadcast sense, every email sent to a potential or current customer could be considered email marketing. 

8. Measure: Effectively Measure your Digital marketing: 

  • Identify and set your business objectives.
  •  Identify and set target for each of your Business Objectives. 
  • Identify Target Segments to Focus on. 
  • Establish Your key Performance Indicators(KPI). 
  • Identify Target For Your Success Indicators.
  •  Choose and Use a Good Analytics Platform.

9.Goal &Objective :Digital Marketing Strategy is the series of action that help you achieve your company goals through carefully selected on-line marketing channels. these channel include paid, earned and owned media, and can all support a common campaign around a particular line of business. The Objective you decide on for your digital marketing need to be SMART( Specific.Measurable, Attainable, Relevant and Timely). 


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